Pernod reports sales increase
17 February, 2011
Pernod Ricard has reported a sales increase of 13% to €4.28 billion in its half year results.
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Ben Branson
Ben Branson: Why non-alcoholic pricing is right
The pricing structure of non-alcoholic spirits has a high level of elasticity - there’s already a broad spectrum of price points which consumers are trying to navigate.
